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The clothing seller, which operates in second-hand goods, sees now as the time to dip into offline locations. As Racked reported , “even though in-store foot traffic is currently down across the industry, ThredUp believes that precisely now, when other retailers are struggling, is a perfect time to experiment with brick and mortar.” By establishing itself online, the store was able to step out into the offline marketing world. It’s a cost-effective way to continue building up a brand as an online company grows. And it lets internet companies squeeze retailers even more: Amazon is certainly getting Walmart worried . But physical stores aren’t the only way to build offline audiences. Another Great Offline Branding Opportunity: Event Planning Online companies have far more data, and far more ways to target audiences with that data. In order to take advantage of that strength while adding offline marketing, some lifestyle brands are developing their own events. Billy Penn, a Philadelphia-based local news site, earned 84 percent of its 2015 revenue from running events like a Pope-themed beer tasting in honor of Pope Francis’ visit to the city. Online brands with a strong enough understanding of what events will bring out their audience can develop a hit event. The boundaries between the online and offline marketing world are only blurring more and more: With AR and VR on the way, we keep developing new tech to incorporate the benefits of the internet into the real world.
For the original version including any supplementary images or video, visit https://tech.co/the-new-marketing-trend-exploring-offline-verticals-with-online-brands-2017-06
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Fire hits Syrian refugee camp in Lebanon, three reported killed World News | Sun Jul 2, 2017 | 7:58am EDT Fire hits Syrian refugee camp in Lebanon, three reported killed Civil defence members and civilians put out fire at a camp for Syrian refugees near the town of Qab Elias, in Lebanon's Bekaa Valley, July 2, 2017. REUTERS/Hassan Abdallah Civil defence members put out fire at a camp for Syrian refugees near the town of Qab Elias, in Lebanon's Bekaa Valley, July 2, 2017. REUTERS/Hassan Abdallah Firefighters put out fire at a camp for Syrian refugees near the town of Qab Elias, in Lebanon's Bekaa Valley, July 2, 2017. REUTERS/Hassan Abdallah Civil defence members put out fire at a camp for Syrian refugees near the town of Qab Elias, in Lebanon's Bekaa Valley, July 2, 2017. REUTERS/Hassan Abdallah BEIRUT A big fire tore through a camp for Syrian refugees in Lebanon's Bekaa Valley on Sunday, killing three people, Lebanese media reported. Flames and thick clouds of black smoke rose from the site near the town of Qab Elias, around a hour's drive east of Beirut, and at least one explosion was seen in footage broadcast by Lebanon's MTV. A security source said the cause of the fire was not immediately known. Lebanon is hosting at least 1 million registered Syrian refugees, many of them living in informal tented settlements scattered around the country. The government says there are some 1.5 million Syrians in the country. (Writing by Tom Perry; Editing by Andrew Heavens)
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