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Now, youre probably thinking how does PR and media coverage improve SEO?Public relations is not just about press releases and news coverage. PRalso comes with many more additional benefits. It can buildbacklinks to improve your website domain authority , which is a direct ranking signal Google google seo analyzer useson its search engine. Whenever you send a press release, popular publications will write about your business while linking to your website. This automatically gives a free backlink to your website. In addition, youll also receive brand recognition and build authority. Youll even be able to create an as seen on section on your website to brag about all the publications that published a story about you. The key to a successful PR strategy is understanding your market and positioning your tactics to get coverage firstpage marketing on the right publications to reach your target audience. Before you start reaching out to the media, make sure to set specific goals to measure success. For example, if improving SEO is your goal, you should focus on getting published on websites that offer do-follow backlinks . Many popular blogs place a no-follow tag to outbound links, especially on the comment section. This type of link still helps generate traffic to your website but adds less SEO value from a domain authority perspective.

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